BERNIE ECCLESTONE BIZARRE PUBLICITY - TODAY MAGAZINE

A Formula One boss seems to have turned a traumatic mugging to his advantage. Rich sporting magnate BERNIE ECCLESTONE was attacked in London las year by four man who beat him up and took his 250.00€ Swiss Hublog watch. Later posters of Ecclestone appeared with a black eye and the strap line, "See what people will do for a Hublod." Eccleastone said: "I rang Hublot up and suggested this was a chance to do something different."